Thursday, June 29, 2006

Technical Value #3 - A window on to the world..

Ok, I go to the lengths of getting an API out of my selected SaaS partner. Now, how do I get the product to market...? Any ideas?
The AppExchange provides an open, visible market place on which I can place applications. I can (and have) put multiple applications on to the Exchange at no cost. Everyone can then browse those solutions, look at the implementation requirements and, in some case, try them out.
I have been working in IT for too long but I have never known an environment to match the AppExchange. At the push of a button a potential customer can download my application in to their salesforce implementation and get going. I truly believe that ERP solutions will never be the same again.

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