In my view, the value that the AppExchange adds is:
Business
1. It improves my proposition
2. It gives me an opportunity to sell to more people
3. It gives me an opportunity to sell to more people in more countries
4. It makes it easier to sell
Technical
1. The believe in SaaS
2. There is a published and available interface
3. A window on to the world
I will talk about these in separate entries. In reality, these values don't just apply to the AppExchange, they are questions that you should apply to any business exchange.
2 comments:
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